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Ore-Ida

Welcome to the State of Ore-Ida

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Lead creative for the Ore-Ida website redesign which was the digital component to support the brand’s “Fresh Take on Frozen” campaign. My responsibilities included: Art Direction & Design.

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Rolaids

A new look for an iconic brand

With the relaunch of Rolaids, new digital components were needed to support redesigned packaging, new advertising campaign and TV spots. As lead creative, I designed a responsive website and worked to ensure brand consistency across all channels. My responsibilities included: Art Direction & Design.

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David Guetta – Titanium Video

Retro inspired look for a modern hit

A Saul Bass inspired video for Capitol Records recording artist David Guetta. Combining both 2D and 3D elements, this video features animated lyrics with a 1960′s spy movie feel. My responsibilities included: Video Concept, Art Direction, Illustration & Storyboarding.

 

 

 

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David Guetta Site

A one-stop shop for fans

Capitol Records wanted to create a new all-in-one web experience for recording artist David Guetta. Fans could find tour dates, merchandise and videos all in one sleek and modern site to fit with the aesthetic of the music. My responsibilities included Art Direction & Design.

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Bagel Bites

User generated content meets brand messaging

This brand wanted a responsive design that can be optimized for mobile devices and is easily configured for various campaigns with an emphasis on social media. My responsibilities included: Art Direction & Design.

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Polo Ralph Lauren

A collection of in-store signage art and window displays

Known as a leader in luxury retail, the stores of Polo Ralph Lauren must have a visual appeal and aesthetic to accompany the brand’s lifestyle image. My responsibilities included: Store Window Design, Photo Art Direction, & Illustration.

 

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EZLaw

The law, clean and simple

EZLaw.com is a site that provides customers inexpensive legal options with an attorney’s help. For the site, the parent company LexisNexis, wanted a clean, consumer-friendly look that facilitated ease of use for the customer. My responsibilities included: Video Concept, Art Direction, Design, & Illustration.

 

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LexisNexis Infographic

LexisNexis wanted to show collected data and analytics on how online users were searching for professional legal help to promote Lawyers.com. My responsibilities included: Art Direction, Design & Illustration.

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Tattoo Wives Logo

Production company Dimension Eleven needed a logo for a pilot reality show entitled “Tattoo Wives”. Playing off the concept of the show, the logo was inspired by tattoo art and typography. My responsibilities included: Creative Direction, Illustration.

 

South Coast Plaza Video

A marketing piece for the luxury retail center

A partnership with Brogan Tennyson Group to produce a video to coincide with the South Coast Plaza Marketing book. My responsibilities included: Video Art Direction.